by Tim McMahan, Lazy-i.com

Last Thursday morning, I (along with other donors) received an email from Maha Music Festival President T.J. Twit that announced the decision by the Maha Board to “pause the festival in 2024 in consideration of upholding the Maha brand experience and its future sustainability and scalability.”

Wait, what?

The decision was made, Twit wrote, because over the past few years “the worldwide festival industry has faced an unprecedented increase in costs for talent, transportation, labor, security and insurance.” In fact, he said, costs increased about 50%. The Board also considered Maha Festival’s “model and forecasted resources,” which sounded like a veiled reference to the fact that two of Maha’s primary organizers, Emily Cox and Rachel Grace, both resigned from Maha last September, just months after the Maha announced it was moving the festival from Stinson Park in Aksarben Village to the newly remodelled Heartland of America Riverfront Park in downtown Omaha.

The plan for ’24 was to bring in a contracted production company to operate Maha’s day-of-show production and festival operations . For, as Twit said in this November 2023 article, “We signed a contract with MECA and as of right now plan on having a two-day festival the last week of July (2024).” 

But after months of searching, the organization never settled on a production company, who knows why but one assumes overall cost had something to do with it. There also were questions regarding how the Maha organization could mobilize the 800 volunteers who helped put on the festival in 2023 – a year that saw the return of pre-pandemic-sized crowds, with 12,000 in attendance over the festival’s two days (but that’s still more than 2,000 short of the record attendance enjoyed in 2019).

Last year’s fest suffered its share of bumps, one brought on by the weather. At one point during the Saturday festivities, Stinson Park had to be evacuated due to storm warnings. The evacuation and the dreadful process of getting everyone back into the park ate into afternoon concession sales. That wasn’t the only hit — Maha didn’t host food vendors inside festival grounds last year, either, forcing concert-goers to leave the park if they wanted to get something to eat. 

Add those hits to the “unprecedented increase in costs” and money becomes a central concern, especially when you’re moving to a new location where some costs are uncertain. 

Maha wasn’t the only long-running festival to cancel in 2024. Memphis’ Beale Street Music Festival, Detroit’s Mo Pop Festival and Columbia Missouri’s Treeline Festival also were casualties, and NME has written about how a number of festivals in the UK have been cancelled or postponed due to not being “economically feasible.” That NME article points to continued escallating costs in the aftermath of the COVID-19 pandemic. 

Twit said in his letter that “Maha’s Board of Directors will spend 2024 recalibrating and exploring options and opportunities for Maha Festival to return in 2025, including looking into national partnerships.” National partnership? What could that mean? Perhaps National sponsors? “The Maha Festival, brought to you by Pizza Hut?” Maybe… If so, be prepared for drastic changes in format. It would be a shame if Maha moved away from the recipe — and the kind of musical line-ups — that made it so unique.

Immediately after the announcement, a number of local “experts” took to social media and declared the end of the Maha Festival, saying 2023 will wind up being its last year. Many of those “experts” have railed against Maha since its debut, mainly because they don’t like or listen to indie music or because their personal favorites haven’t been booked. No doubt none of those naysayers ever bought a ticket to a Maha Festival before, anyway.

Still, beyond last week’s press release, Maha has yet to do anything to dispel the rumors (and their own post on Facebook is rife with critics making unchallened inaccurate comments). I guess they think silence is the best approach, after all, you have to assume they’ve retained many of the large corporate sponsors who signed on for 2024 and beyond. If they’re serious about 2025, Maha needs to continue communicating on social channels (and with the local media) about how things are progressing throughout this year for next year. At least share their plan and vision going forward.

Because there’s one festival we’re definitely going to be hearing about this summer — the Outlandia Music Festival. With its announcement last week of its Aug. 9-10 dates, people are getting excited to find out the lineup. Outlandia now stands alone when it comes to local college rock/indie music festivals. And for their third year, we all expect big things…. 

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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2024 Tim McMahan. All rights reserved.

The future site of the Maha Music Festival looking west from the proposed stage location.

by Tim McMahan, Lazy-i.com

Over the past few months, people have been asking about the future of the Maha Music Festival, and for good reason. The festival’s dynamic duo of co-Executive Directors Rachel Grace and Emily Cox recently resigned from the organization.

Cox has been named Event Manager at Omaha Performing Arts, another Omaha non-profit that is experiencing explosive growth with the launch of Steelhouse Omaha and the recently announced Tenaska Center for Arts Engagement, which is under construction right across the street from Steelhouse.

Rachel Grace also just took a new job as an Experience Strategist at Swanson Russell, the Lincoln-based adverting and marketing agency that has a field office in Omaha.

To say that Grace and Cox were “hands on” when it came to putting on Maha would be a sizable understatement. They basically ran the whole dang thing with the help of an army of volunteers and an active board of directors. That board’s President, T.J. Twit, said there currently isn’t a search under way for a replacement ED.

So how will Maha go on without one (or two), especially with the festival’s announced move from Stinson Park at Aksarben Village to the new RiverFront Park for 2024?

Twit said Maha is going to contract with a production company for 2024 that will run the day-of-show production and festival operation. “We signed a contract with MECA and as of right now plan on having a two-day festival the last week of July,” Twit said.

While Maha saw an increase in attendance last year, Twit said the entire festival industry is experiencing headwinds in terms of talent costs, “which hit us right between the eyes in 2023.”

He said Maha will be more careful in how they book bands in the future, with an eye toward talent costs, bands touring together, and opportunities to book acts that are already being routed through the Midwest.

He said Maha has yet to book any acts for 2024 and doesn’t plan on moving away from the style of bands the festival has historically booked. “We’re going to try to keep the Maha-ness in tact,” he said.

Without an executive director, Twit said the Board is taking a more active role in the booking process. He pointed to board member Missy Hardersen, who has 20 years’ entertainment industry experience, including at Stir Concert Cove. “This is what she did,” Twit said. “We’ve leaned on her and her expertise.”

Twit said the board will eventually look for a new leader to run the festival. “Maha needs a head coach,” he said. “Someone whose full-time job is Maha.”

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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2023 Tim McMahan. All rights reserved.

by Tim McMahan, Lazy-i.com

Here’s what I know (or at least what I can tell you) about yesterday’s big announcement that the Maha Music Festival will move to the Omaha Riverfront a.k.a. Heartland of America Park for its 2024 festival:

The newly designed park will have a humongous green lawn space able to comfortably handle a boost the event’s estimated attendance to 20,000 over two days. That’s nearly double what they did at last year’s festival. The huge space will allow Maha to add a third stage opposite of the main and second stages, which will host local bands. I’m not sure how that will work, considering last night I could clearly hear Little Brazil playing their final song all the way at 14th and Dodge St. where my car was parked.

Anyway, to draw 20,000, Maha will have to book bands that pull arena-sized crowds. Will that mean a shift in Maha’s booking philosophy, away from the indie style of music they built their reputation on? We’ll see, but rumor has it Maha already has someone lined up for next year’s Riverfront debut. 

I’m already seeing people complain online about parking downtown. No doubt Maha will have a plan in place to get you to the festival easily, but there’s no question it’ll be hard to beat the pure convenience of Stinson Park at Aksarben Village, where the festival has been held the past decade (and will be held for one final time again this year). For us mid-towners, the Stinson location was pretty awesome – heck, I rode my bike to Maha. That won’t be an option next year. 

But parking ain’t no thing, compared to what the new location will potentially provide. Though for me, just like Steelhouse Omaha and The Astro, it all comes down to the booking… 

A gaggle of local muckety-mucks were on hand for yesterday’s announcement, including representatives from the Mayor’s office (wonder where she was?), MECA and BFF. And the biggest muckety-mucks of all — Little Brazil — played a full set from the make-shift performance space located on the edge of the new park (which won’t be open until sometime later this summer).

Landon Hedges and the boys ripped through a tight set that featured selections from the most recent album as well as a couple oldies. Maybe it was the afternoon timeframe (and the lack of pre-concert imbibing) but Landon never sounded better vocally, hitting all those precious high notes for a crowd of around 70 stretched out in lawn chairs on the green next to the dog park. Yeah, it was loud, but the dogs didn’t seem to mind. The set-up’s tiny PA, however, began to crackle halfway through the set, unable to handle the sheer power of Little Brazil. 

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Onward to the weekend, and it’s packed for a holiday, except for tonight – which is a vast wasteland.

Tomorrow night (Saturday), singer/songwriter J.S. Ondara – or just Ondara, as he’s known — headlines at Slowdown Jr. Born in Nairobi, legend has it he grew up listening to rock music on his sister’s battery-powered radio, and cites Radiohead, Nirvana, Death Cab and Jeff Buckley as inspirations. His latest album, Spanish Villager No. 3, was released last year on Verve Forecast. To me, Ondara sounds like next-generation Tracy Chapman, right down to the quivering vocal style.  Check out MarQ Manner’s interview with Ondara in The Reader, right here. Opening is Nashville roots singer/songwriter Kiely Connell. 8 p.m. $30. 

Also tomorrow night (Saturday), Omaha prog-rock masters Violenteer opens for Reno noise rock band Elephant Rifle at Reverb Lounge. Local Ponzi Scheme also is on this 3-band bill that starts at 8 p.m. and will run you $15.

Meanwhile, just down the street at The Sydney, Madison Wisconsin’s Carrellee headlines. Her debut album, Scale of Dreams, was produced by Brett Bullion (Low, Polica). Also on the bill are Mr. Softheart. Specter Poetics opens at 9 p.m. $10. 

Finally, Sunday night, Omaha noise-punk band Leafblower opens for KC growlers Nerver. Omaha punkers Nowhere also are on the bill. 8 p.m., $12. 

And that’s all I got. If I missed your show, put it in the comments section. Have a great weekend!

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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2023 Tim McMahan. All rights reserved.