by Tim McMahan, Lazy-i.com

So here’s the deal, my 2,500 word summery of my first day at South By Southwest is online right now, right here at thereader.com. Nine bands, includes reviews of Sharon Van Etten, Fiona Apple, Zola Jesus, The Ettes, Blood Orange and more. Read it NOW, then come back and look at the following photo gallery from yesterday’s gigs.

The Ettes at The Ginger Man, SXSW, March 14, 2012.

Dev Hynes of Blood Orange (center left, hat) talks to Alexa Chung of 24 Hour Catwalk fame, SXSW, March 14, 2012.

The Violin Monster on 6th St. is among the "colorful" sights. SXSW, March 14, 2012.

Puffy Aureolas at Beerland, SXSW, March 12, 2012.

The Wedding Present at Red Eyed Fly, SXSW, March 14, 2012.

Fiona Apple at Stubb's, SXSW, March 14, 2012.

Sharon Van Etten at Stubb's, SXSW, March 14, 2012.

Zola Jesus at Elysium, SXSW, March 14, 2012.

Freedy Johnston at Hilton Garden Inn, SXSW, March 14, 2012.

Check back tomorrow for Day 2!!! My back is killing me….

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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2012 Tim McMahan. All rights reserved.