Go ‘Magazine’ relaunch; naive lib ramblings (in the column); Twinsmith tonight…

Category: Blog,Column — Tags: , — @ 1:10 pm October 24, 2013

by Tim McMahan, Lazy-i.com

Congratulations to the Omaha World-Herald on its relaunch of its Go section.  They’re calling it “Go Magazine” now, though the  print format is no different than the paper’s old Go section. According to the article explaining the change, the section will include more quick reads because, “We know you’re busy and don’t always have time to read longer stories,” and “more of you,” which means they’re soliciting reader input via social media channels, because we all want to read what the person in the cubical next to us thinks about the latest Tom Hanks movie.

Those changes are inconsequential compared to the fact that the section appears to have more music coverage. They worked Kevin Coffey like a mule for this inaugural relaunch issue, and it shows especially with this fun story where people recount memories of bands playing Omaha before they made it big. The Nirvana stories are particularly interesting. The section’s music calendar is probably the best design improvement in the printed version of Go.

Unfortunately, the Go website (like the OWH website in general) continues to de-emphasize the content for the benefit of the horrific pop-up advertising. But maybe their strategy is to get you so infuriated with their lousy website that you’re forced to buy a printed copy of the paper to read the articles. Who knows. The OWH has never had a good website.

Regardless, here’s hoping Go continues to maintain its heavy music focus. You cannot have too many music news resources in a market the size of Omaha.

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Meanwhile, in this week’s issue of The Reader (in addition to this Desaparecidos story), I’m characterized as a “naive lib,” and also talk about Lee Terry, heathcare.gov, the Goth Ball, The Book of Mormon, Avoli Osteria and Dundee’s impending parking problem. Like I said, it’s in this weeks issue of The Reader or you can read it online right here.

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Tonight at fabulous O’Leaver’s Twinsmith kicks off a sweet little Midwest tour. Opening is their pals Routine Escorts. $5, 9:30 p.m.

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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2013 Tim McMahan. All rights reserved.