Bright Eyes today premiered “Persona Non Grata,” the first new song by the band in nine years.

by Tim McMahan, Lazy-i.com

Just under 2,000 people listened in live to the world premiere of the new Bright Eyes song, “Persona Non Grata,” on YouTube this morning.

To me, what sets Bright Eyes songs apart from other Oberst-related music is the dense, fog-lit production by way of master craftsman Mike Mogis — keyboards, drums, bag pipes and Oberst at his quivering-voice best singing about heartbreak of one kind or another to a waltz-time beat. And is that Phoebe Bridgers I hear adding harmonies? Maybe, maybe…

The band said in a letter via the press release that they will be releasing a new album “this year no matter what,” though they are now reassessing touring plans. COVID-19 strikes again, eh?

All in all, it was a pretty successful song premiere. But they did have a captive audience, as we’re all trapped at home with nothing better to do. Dead Oceans (or whoever was behind the premiere) did it right by pre-announcing the exact time and sending out links via social media. There’s a lesson to be learned there.

A lot of artists are now live-streaming performances via Facebook, Twitch, YouTube, etc., but in a lot of cases (for me, anyway), people trip over them after the fact. It’s not a big deal if you’re someone like Bright Eyes, who has a fan base looking for the song, but for the rest of you, well, a little head’s up would be kind of nice.

And it’s as simple as treating your live streams like any other live show performance — i.e., create a Facebook event invitation. It’s how a lot of us keep track of upcoming performances, just like we used to for live shows (Anyone remember live shows?).

For example, the fine folks at The Sydney created a Facebook event invitation for this Friday night’s live stream featuring Mike Schlesinger and Rebecca Lowry. Now the gig will show up on my Facebook events list, just like any other live event. Take a look.

While it’s nice that folks are creating lists of live performances, like this one from NPR, who remembers to go back and look at those?

Yes, I know we’re all home anyway (as someone told me who was arguing against the idea), but the fact is even at home we’re bombarded with a million things to do. Make your live stream performances “appointment watching.”

AND, if I catch wind of your live stream – and you create a Facebook Event listing for it – it’s very likely I’ll also list it in the daily Lazy-i update. Just sayin’…

* * *

Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2020 Tim McMahan. All rights reserved.