by Tim McMahan, Lazy-i.com
Homer’s General Manager Mike Fratt sent out his annual sales letter to the media a few days ago, and it’s good news: Homer’s business was up 4.5 percent in 2016.
“Vinyl drove the increase, though lifestyle helped,” Fratt said, referencing so-called lifestyle products — i.e., non-recorded products (i.e., trinkets).
Vinyl sales boomed by a robust 18 percent, and new vinyl sales overtook new CD sales in gross dollars. That’s because vinyl costs about $25 per unit, while CDs cost on average around $11. In fact, CD sales slumped 2 percent last year at Homer’s partially due to retail price declines, Fratt said. Overall CD unit sales were basically flat, off by only 110 units.
“But unit sales in new CDs were were well over two times that of new vinyl,” Fratt said.
Despite that impressive 4.5 percent year-over-year business increase, Fratt says Homer’s has no plans for expansion in 2017. “Running one great store matters more than a handful of average stores,” he said.
Fratt also had some thoughts on my “vision of 2017” that said vinyl sales will plateau in 2017 nationally. He said that peak won’t be reached until 2019 or 2020.
“While the increase (in vinyl sales) is not as great as the last couple years, it’s still significant,” Fratt said. “Add the fact that boomers are now digging out their turntables and playing records again. It’s really quite stunning how wide the demographic is buying vinyl now. So lots of gas still in the tank on vinyl.”
And, Fratt added, Homer’s sold 150 8-track tapes in 2016. Somehow I can’t see that medium making a return.
Top vinyl sellers for Homer’s in 2016: Twenty One Pilots: Vessel and Blurryface; David Bowie, Blackstar; Adele, 25; Radiohead, Moon Shaped Pool; and Bon Iver, For Emma, Forever Ago.
Top CD sellers for Homer’s: Twenty One Pilots, Blurryface; Rolling Stones, Blue & Lonesome; Melanie Martinez, Cry Baby; Chris Stapleton, Traveller; Kevin Gates, Islah; and David Bowie, Blackstar.
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Closeness, the dreamy electronic duo of Orenda and Todd Fink, will release their debut EP, Personality Therapy, Feb. 24 on Graveface Records. The Savannah label counts Xiu, Xiu, Whirr, Dosh, The Appleseed Cast and Black Moth Super Rainbow among its roster.
Check out the first single below. BTW, the Finks will be performing at SXSW this year….
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Read Tim McMahan’s blog daily at Lazy-i.com — an online music magazine that includes feature interviews, reviews and news. The focus is on the national indie music scene with a special emphasis on the best original bands in the Omaha area. Copyright © 2016 Tim McMahan. All rights reserved.
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