A final word on my music predictions as we move forward into 2010: People love them, which is yet another reason why I stretch them out over three columns. For those of you who prefer the compendium version (all three parts together in one friggin’ huge article), it’s online here.
Column 254: Predictions Pt. 3: The Lightning Round
Music Visions of 2010
Do we really need three weeks of music “predictions”? I’m afraid the answer is yes. I used to knock this out in one 2,500-word article, but The Reader doesn’t budget space for that sort of thing anymore unless you write horoscopes, so here we are. If you’re coming in late, Pt.1 was a review of my 2009 predictions. Pt. 2 was predictions based on the theme for 2010: Survival in the Time of Music Industry Cholera. And now, onto the “lightning round”:
— Consider it a raising of the white flag — a well-known mainstream band will give away the digital download of its next album. You’ll simply have to log into the band’s website and voila, the files will be transferred to your computer and/or iPod. Though the download will be free, you’ll still have to pay for the CD version and the limited edition vinyl (as well as the tickets to see the band on tour).
— Despite the fact that only old people buy music these days, a new kind of record store will open this year that specializes in just that: Records. This small, boutique-style music store will boast the area’s largest selection of new vinyl, but also will sell CDs and music-related merch, such as T-shirts, collectibles and other assorted music-related ephemera.
— The success of Susan Boyle proves that it doesn’t matter what you look like or how well you sing, anyone can be the next American Idol. All it takes is YouTube and a crush of publicity. With that in mind, watch as record labels scour the globe (or reality television) for the next Elderly Idol — some unassuming, unemployed fat guy or a recently divorced housewife — anyone with a shred of talent who appeals to aging baby-boomers who still buy CDs.
— Three years ago, it was MySpace. Then it was Facebook and Twitter. This year, look for yet another new social media service that will eclipse both of those fossils. This one will be optimized to allow for easy, instant (and legal) distribution of online music, revolutionizing how musicians and fans access “music content” on portable devices, while also providing yet another way to tell our BFFs (and anyone else) what we had for breakfast.
— Omaha dived into music festivals in a big way last year; with every swinging dick putting together a night of shows and calling it “an event.” This year you’ll see fewer “festivals” in Omaha, with one pushing ahead of the pack. The Maha Festival could finally become the event the organizers dreamed it could be, that is if they get the right line-up. Find out July 24 down at Lewis & Clark Landing.
— Adding to the annual “Youth Concert” and the July 4th weekend county-fair freedom-rock concert, look for a third major concert event in Memorial Park this year featuring a genuine outside-the-box performer.
— DJs Rising: Like other big cities, this year you’ll begin to see DJs spinning at more and more clubs and restaurants in Omaha. Soon all of us will know at least one person who “spins” somewhere in the metro, even if it’s only at Anthony’s.
— Finally, a new all-ages performance space will take hold, becoming this generation’s Cog Factory.
— Who we’ll be talking about this time next year: Arcade Fire, Rolling Stones, Radiohead, Liz Phair, Tim Kasher, Of Montreal, Okkervil River, Bright Eyes, It’s True, Soundgarden, Prince, Pavement, Ritual Device, Beck, MGMT, Bear Country, Modest Mouse, The Wrens and Sufjan Stevens.
— Who we won’t be talking about: Animal Collective, Susan Boyle, Monsters of Folk, Wilco, Cursive, The Faint, Emphatic, Lady Gaga, Black Eyed Peas, Phoenix, Green Day and Vampire Weekend.
— UK musician/dope fiend Peter Doherty (Libertines, Babyshambles, Kate Moss) will finally see his problems resolved once and for all.
— Conor Oberst will break the hearts of thousands of his female (and a few male) fans (I know I said that last year, but it’ll actually happen this time).
— Sick of life on the West Coast and seeing no discernable advantages to living near L.A., a member of a national band we all know will move back to Omaha to be closer to his family.
— A major national musician will come to Omaha to record his/her new album. But he won’t be visiting Mogis’ ARC studios; he’s headed to Enamel.
— Watch out SLAM Omaha, a new local online resource will launch in ’10 that will act as the definitive arts, entertainment and music information hub, featuring news, reviews and schedules, along with another pointless online discussion forum.
— Michael Jackson was only six years old when he debuted as a member of the Jackson Five way back in 1964. This year, watch as another 6-year-old raises the eyebrows (and hearts) of an America still mourning the passing of the King of Pop.
— Back in the day (about 20 years ago) there were a few live music venues located in the midtown/Mutual of Omaha area. Who remembers The Chicago Bar and The Brickhouse? With the development of Midtown Crossing, look for a new live music venue to open among all those restaurants that not only will focus on dance music, but will provide a viable stage for original bands.
— Forget about Saturday Night Live, Conan, Letterman or network television in general. No one’s watching anymore. The next national breakthrough for a local band will come when one of its songs is included on the soundtrack of a major motion picture.
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